The 79 Coupe by Artist & Designer Mikael Lugnegård

The 79 coupe hot rod was a project given to artist and designer Mikael Lugnegård by Milton Motors to communicate there vision to try and understand the roots of there company idea. I think this work is fantastic the level of rendering is amazing with a level of detail almost as close as a photograph. Below you will see the several different colour variations and also images with the hot rod in motion, I think the red renders and image at the pit stop are near perfection but I also think that the cyan and yellow versions look sweet too. He’s managed to make the motion images look like photographs which is incredibly difficult to do, I imagine the vehicle is rendered in the correct position and the taken into Photoshop to add a little magic. I’m not sure what program has been used to create the renders, it may be 3DS Max but I’m no expert in rendering and hopefully someone can tell me.

Mikael says “To communicate my clients’ visions, to make you understand and appreciate the original idea is a wonderful challenge. I always try to find an expression and a language that creates a whole but leave enough room for your imagination to take over and continue the creative experiment. Colours, surfaces, lines and details come together in an attempt to impact you with my passion.”

Mikael Lugnegård founded Lugnegård Design [lung-nee-guard] in 2005 as a creative shop, business platform and a designer playground. It has served as a base camp for the last 7 years, from where he’s been doing brand development, concept art, industrial design and establishing a stunning, professional trademark rendering process. Mikael has also done many other renders and some epic looking motorcycle work which is going to be featured in a post in the near future.

Images: www.lugnegarddesign.com

Website: www.lugnegarddesign.com

Please do not reproduce without the expressed written consent of Mikael Lugnegård

The 79 Coupe by Artist & Designer Mikael Lugnegård

The 79 Coupe by Artist & Designer Mikael Lugnegård

The 79 Coupe by Artist & Designer Mikael Lugnegård

The 79 Coupe by Artist & Designer Mikael Lugnegård

The 79 Coupe by Artist & Designer Mikael Lugnegård

The 79 Coupe by Artist & Designer Mikael Lugnegård

The 79 Coupe by Artist & Designer Mikael Lugnegård

The 79 Coupe by Artist & Designer Mikael Lugnegård

The 79 Coupe by Artist & Designer Mikael Lugnegård