Smile a mile – A look inside the Morgan factory

In this short video we get a brief look into the process of building a Morgan. We also hear from Charles Morgan, the current director of the company and grandson of founder H.F.S. Morgan.

For me Morgan are a totally unique company. They are the one of the very few companies that still make them like thy used to. They still assemble all their cars by hand, in their factory in Malvern, Worcestershire. Yet they are innovative with the materials the use and combine the old and with the new for their aluminum skinned wooden body tubs. They have a lot of respect and are inspired by their past. But most of all, they build cars to have fun it. I think it’s fair to say that owning a Morgan is more of a lifestyle choice than any other car.

The Morgan Motor Company from Crane.tv on Vimeo.

Images: Morgan Motor Company