Sponsored Article – Here’s to Life ‘Outside the Lines’

**Sponsored Article**

It’s not often that I get excited about a brand but Sailor Jerry has just got it right. I’m talking about the iconic brand that produces the kick ass spiced rum inspired by tattoo legend Norman ‘Sailor Jerry’ Collins. As a child Norman Collins hopped freight trains across the country and learned tattooing from a young age, originally using the hand-pricking method. In the late 1920s he met Tatts Thomas from Chicago who taught him how to use a tattoo machine. He later sailed the Pacific Ocean with the US Navy before settling in Hawaii in the 1930s. His stock look of plain white tee to expose his ink-sleeved arms has become a way of life for many people throughout the world and he is widely regarded as the father of the old-school tattoo, an innovator and a true self-made man. Sailor Jerry Spiced, created to celebrate his legacy, takes on the old sailors tradition of improving the flavour of their on-board rum, by mixing select rums from the finest Caribbean distilleries. The rum has been blended with spices and flavours to create a straight-up, no nonsense, old-school spiced rum. Bold and Smooth, Sailor Jerry is made with the same sense of craft that Collins applied to his own work.

Not only is this a brand but a way of life that most petrol heads and bikers live by. The one minute short, filmed across Southern California’s desert and shot in dive bars, skate parks and motorcycle clubs brings to life Sailor Jerry’s Rock ‘n’ Roll spirit. Check it out at sailorjerry.com/en-gb/films/outside-the-lines/

Inspire your sense of adventure by watching the film’s unruly characters ride their vintage cars and hot rods, climb fences, and build fires. I guarantee you’ll want to get out on the open road once you have watched the it! The edit has been perfectly tracked to Iggy and The Stooges cult classic, ‘TV Eye’, and completed with film clips inspired by the brand’s favourite cult films such as Dogtown and, highlights from The Stooges performance at the Cincinatti Pop Festival. I don’t care what anyone says, once you’re on your bike or in your custom car you start to embody the bold, the brave and the independent ethos of life and feel untouchable. This is why I’m so excited about a brand that matches the ethos of the open road, freedom and that “do what the hell you want” attitude.

Learn more and get a look at behind the scenes here sailorjerry.com/en-gb/films/outside-the-lines/

For more info visit